Concept Pitch

After completing an extended amount of research searching for a gap in the market I assembled a presentation to pitch my solution.

 

Defining an Audience

 
 

Mood Boarding

First Draft

  • Logo

    Three different versions of the main logo.

  • Dynamic Mark

    I used different abstract shapes to avoid any specific gendered associations.

  • Alternative Mark

    I wanted the typography to have a modern yet internet kid attitude.

  • Color Palettes

    These are three different color palette options of which I chose to move forward with the first. I made sure to choose colors that were not stereotypically gendered.